We have over two decades of digital media experience working with B2C, B2B, and Government entities. Our digital campaigns can be designed to work as a stand-alone pure play execution or working closely with television, radio, OOH, and print outlets delivering micro-targeted campaigns to assure private and public sector KPIs. The last ten years have been dedicated to the public sector with their particular need to reach and engage a very diverse populace.
Excitant utilizes multiple DSPs to deliver campaigns depending on media, desired platforms and targeting, as well as the KPI of each individual campaign. As we have discovered, in our vast experience with digital campaigns, there is no magic bullet. No one DSP does everything well most have elements that are exceptional and other areas that are lacking. It is imperative that your digital media partner has both the flexibility & experience to know what will work best for you, the client.
Digital advertising is our strong suit. All screens, all platforms, all ad types. Combining cutting edge technology, deep industry experience, and data-backed learnings, we deploy an omnichannel digital media campaign to reach, engage and mobilize your target audiences. We can certainly plan and buy traditional media (TV, radio, print, and out of home) depending on your campaign needs however this would always be combined with the micro-targeting that only digital media can provide. This combination assures a broad blanket of audience reach combined with the surgical precision and tracking that digital media provides.
We start with key performance indicators (KPIs) and then work back to build the optimum digital media plan that will most effectively and efficiently deliver that result. We are here to help you make marketing decisions that drive tangible, measurable results for maximum cost effectiveness and profitability.
Connected TV is currently one of the fastest growing channels in advertising — and it's not surprising. Connected TV ads are an effective way of reaching your target audience; they're highly targeted, un-skippable, trackable, brand-safe ads that are guaranteed to make an impact. They provide a broadcast-quality ad experience, without the drawbacks of the ‘throw it against the wall and hope it sticks' approach of traditional TV advertising.
With a pedigree like that, it's no big surprise to see that Connected TV ads are becoming a mainstay of many brands' marketing mix. That means if you want to keep up, you're going to have to get up to speed with the ins and outs of Connected TV. Do you clearly understand the difference between CTV / OTT / FEP, or even Addressable TV? No worries… we do!
Complete social media marketing solutions to help engage both current and future customers. Social media is very broad today. Consider that your desired audience may be on Facebook, Instagram, Twitter, LinkedIn, Snapchat, WhatsApp, Tik Tok, Tumblr, YouTube, or even WeChat. You want a marketing partner that can help you identify where your audience is and can execute campaigns with expertise. Our team has been doing it since MySpace!
Every pay-per-click campaign is unique, but the most successful campaigns all share the same characteristics: a logical, organized structure, comprehensive keyword research, and ongoing management and maintenance. Utilize our professional Adwords team to deliver quality traffic that converts.
Wondering how to get started with email marketing? Email marketing is made up of several moving pieces, but that doesn't mean it has to be complicated. Email marketing has been around forever, and for good reason. Email is the #1 communication channel. Did you know that at least 99% of consumers check their email on a daily basis? That can't be said of any other communication channel. We have hundreds of templates and a long history of using email to deliver client messaging and high open rates.
A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form). Landing pages are the heart and soul of an inbound marketer's lead generation efforts. Landing pages are much too critical to the success of your lead generation efforts to sweep under the rug. Each of our landing pages are custom designed around your business goals and are specifically designed to drive conversions.
Data drives everything we do. Whether it's using modeled data for targeted advertising, A/B testing for better messaging, our proprietary 1st party data, extensive experience with hundreds of third party data providers, or ensuring the data flows efficiently between digital platforms. It is critical that your campaign is always managed and optimized to drive maximum engagement and results.
Artificial Intelligence (AI)
According to Wikipedia, the term "artificial intelligence" is used to describe machines and computers that mimic "cognitive" functions that humans associate with other human minds, such as learning and problem-solving.
During previous years, marketers were hesitant to apply artificial intelligence to their marketing strategies. But now, many successful brands have adopted it and use it within their marketing, with brands like Amazon, Facebook and Spotify using AI systems successfully.
With the ability to collect data, analyze it, apply it and then react to it, AI is revolutionizing digital marketing. As the amount of information on potential consumers grows, AI will become more important due to its ability to make data-based decisions quickly and accurately.
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We are here to serve you, the client. If you aren't successful then neither are we and we hate to fail!
Put our dedicated team and vast experience to work for you.
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We are looking forward to our next challenge!
Oscar ChiarellaPresident & COO
Ty McCartneyChief Revenue Officer
Brandon BettarEVP, Strategy + Partnerships
April AyalaVP, Public Outreach & Engagement
Katie CopelandDirector- Strategic Media
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